Mobile applications have been around since 1980\u2019s. Ever since mobile apps were first introduced to the world, its market has evolved. Now, the integration of IoT and mobile applications is soon going to take us on a ride where everything can be connected to everything.<\/span><\/p>\n Even though we have traveled far, we still carry a few pre-conceived notions about mobile applications. Some of these might have been true a decade back, but now the rules have changed. Here are a few common myths about mobile apps.<\/span><\/p>\n 1. A great app will sell itself<\/b><\/p>\n So you developed an excellent app. You and your team know it\u2019s the best app your customers will find in the market. This is the app that will make you a millionaire. After all the hard work and money you have spent it\u2019s now time to sit back and relax.<\/span><\/p>\n Really? \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n If only it was so simple.<\/span><\/p>\n Once you have an app that is going to make you money, work out your numbers. Here are some numbers you may want to start churning.<\/span><\/p>\n a) Organic downloads:<\/b> You get these downloads by spending next to nothing, put it on play store, promote and share it on social media, App forums or any digital space where you think you can find the segment you are targeting. If your organic traffic starts converting into customers, it\u2019s the ideal situation.<\/span><\/p>\n b) Inorganic downloads: <\/b>You get these downloads by spending on ads. The ROI for inorganic downloads may be lower than the organic downloads but it is required if you are looking to tap a large segment.<\/span><\/p>\n This should give you a clear picture of from where you are getting your customers and on which channels you should be spending more time and money. Promoting your app on all relevant platforms while maintaining the same rigor you had when you were developing it can be the key to your success.<\/span><\/p>\n Remember, app promotion is as critical and vital as app development.<\/span><\/p>\n 2. A great app is fun and jazzy<\/b><\/p>\n Yes, even now the decision makers hold this perception. When it comes to mobile apps, first thought that pops up is games, e-commerce and all the funky jibber jabber that has nothing to do with your business model.<\/span><\/p>\n There are more than 2 million apps on Google Play Store and still, only a few thousands make it to the top. <\/span><\/p>\n Why is that so? <\/span><\/p>\n An app user is always experimenting, trying to find the best fit. If you don\u2019t make sure your target segment is getting what it needs you are left far behind in the game of apps.<\/span><\/p>\n First, solve your user’s problem then decorate<\/span><\/p>\n 3. \u00a0App users are your customers<\/b><\/p>\n Your user can be anyone who is using your app to research, experiment, to pursue a hobby or just to relax in their free time. These are not the people who are going to make you money. It\u2019s when they start paying you to use your app they become your customers. This journey from being a user to becoming a customer is long.<\/span><\/p>\n